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	<title>PicoCraft &#187; Events</title>
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	<description>PicoCraft: the Technology Leader in SOC Clock Analysis</description>
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		<title>DAC Panel The Business of Standards</title>
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		<pubDate>Thu, 16 Jun 2005 19:31:05 +0000</pubDate>
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		<description><![CDATA[PicoCraft&#8217;s Sean Murphy was one of three panelists (Karen Bartleson of Synopsys and Dave Kelf of Novas, with Gabe Moretti moderating) addressing these issues:  EDA consumers and EDA developers look at the problem of interoperability differently. Standards can define how you want to compete in the marketplace; i.e., what you choose to commoditize vs. [...]]]></description>
			<content:encoded><![CDATA[<p>PicoCraft&#8217;s Sean Murphy was one of three panelists (Karen Bartleson of Synopsys and Dave Kelf of Novas, with Gabe Moretti moderating) addressing these issues:  EDA consumers and EDA developers look at the problem of interoperability differently. Standards can define how you want to compete in the marketplace; i.e., what you choose to commoditize vs. what you don&#8217;t. There is obviously a technical aspect to standardization, but there is also a critical business angle to consider. This panel can help the audience to look at the business problem from a range of perspectives. It can help attendees think about why you engage in standards efforts and what your objectives should be.</p>
<p>This is an updated upgraded version of an earlier panel that given at the October 25, 2004 Synopsys Interoperability Forum that Peggy Aycinena covered after she moderated it.</p>
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